Automotive

BMW 2 Series Active Tourer poised to redefine premium compact class in Lebanon

1 December 2014 - Beirut – Bassoul Heneine sal, the Official BMW Group importer in Lebanon, has announced the arrival of the all new BMW 2 Series Active Tourer to Lebanon – a vehicle that is set to raise the bar in the premium compact segment.

Innovation, Premium Engineering and Sheer Driving Pleasure Take Centre Stage at BMW Fascination Days

27 November, 2014 BMW Group Importer Bassoul-Heneine sal thrills customers at seven-day showcase of new BMW models. Beirut – In celebration of the arrival of a number of new BMW models to its showrooms throughout 2014, Bassoul-Heneine sal recently hosted an action-packed seven-day event – entitled BMW Fascination Days – to give customers the chance to discover and test drive the new range of models. Kicking off on Friday 14th November with an exclusive event at the BMW Group Importer’s Sed El Bauchrieh showroom, in which guests also bene

MINI at the LA Auto Show 2014

24 November 2014 - With its characteristic driving fun and individual style, the British premium brand MINI has now enchanted trend-conscious target groups in the American automotive market for 12 years. The new generation of MINI interprets this successful vehicle concept more impressively than ever before, providing high-end technology, premium quality, expressive design and innovative equipment features to create a driving experience that is unique in the small car and compact segment.

Bill Ford Dubai Mobility Speech

Nov. 19, 2014 - Dubai and the Middle East is a special place for Ford Motor Company. I like to think of our operations in the Middle East as a startup within a 111 year-old Fortune 10 company. And what better location for a start-up than Dubai – where anything seems possible. This also is an exciting time for us at Ford as we celebrate the 50th anniversary of the Mustang – the world’s most iconic car.

BMW Group assembles first car in Brazil

12 November 2014 - The BMW Group celebrated the first car to be assembled in its new South American automobile plant in Araquari, Santa Catarina State (Brazil). Over the course of the next few years, more than 200 million Euros will be invested in the plant, resulting in a production capacity of more than 30,000 vehicles annually. The first car to roll off the assembly line in Araquari is a BMW 328i ActiveFlex. This car is specifically designed for the flexible use of either ethanol or petrol and thus meets the special requirements of the Brazilian market.

BMW Group Middle East on track for record breaking 2014

10 November 2014

  • 22,786 cars sold for first 9 months of 2014
  • High-end models continue to drive sales

BMW Group Middle East has continued its exponential growth over the first three quarters of 2014. Registering a sales increase of 21% and delivering 22,786 BMW and MINI cars to customers across 12 Middle East markets - the company is on track for another record breaking year.

Jaguar MENA Announces Partnership with Renowned Architect Bernard Khoury for Design XE Initiative

Partnership Aims to Inspire MENA Talent in Regional Jaguar XE Competition

Beirut, November 11, 2014: Bernard Khoury, award winning architect, curator, and visiting lecturer at prestigious academic institutions around the world, has been named the fourth and final judge for the Jaguar MENA Design XE Competition.