BMW GROUP
BMW Group Appoints New Sales and Marketing Director for Middle East Region – Ralf Bissinger
3 December 2014 - Alexander Eftimov to assume new position for BMW Group in Munich headquarters
BMW Group has announced that Ralf Bissinger will succeed Alexander Eftimov as Sales and Marketing Director for BMW Group in the Middle East. The change will be effective as of January 2015 with Eftimov taking on a leadership role as departmental head within International Corporate, Direct and Special Sales.
BMW Group assembles first car in Brazil
12 November 2014 - The BMW Group celebrated the first car to be assembled in its new South American automobile plant in Araquari, Santa Catarina State (Brazil). Over the course of the next few years, more than 200 million Euros will be invested in the plant, resulting in a production capacity of more than 30,000 vehicles annually. The first car to roll off the assembly line in Araquari is a BMW 328i ActiveFlex. This car is specifically designed for the flexible use of either ethanol or petrol and thus meets the special requirements of the Brazilian market.
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The all-new MINI Hatch steals the limelight as the lead automotive character in Lebanese blockbuster
15 October 2014 - Single, married, divorced…yalla 3a’belkon! to debut in Lebanese cinemas in 2015 starring the all-new MINI Hatch
MINI gets creative at the Beirut Art Fair 2014
26 September 2014 - MINI flexed its creative muscles at the fifth edition of the Beirut Art Fair which took place from 18th – 21st September at the capitals renowned International Exhibition & Leisure (BIEL) Center thanks to the creative appearance of the all-new MINI Hatch launched earlier this year.
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Lebanese NGO, arcenciel, Awarded Fifth Place in Global Intercultural Innovation Award 2014
600 applications from more than 100 countries
BMW Group launches race car for Gran Turismo® 6
Bassoul-Heneine sal
30 May 2014 -
Exclusive BMW Vision Gran Turismo virtual race car debuts in PlayStation®3 game
BMW i: A new movement in premium mobility
20 May 2014 - BMW i3 and BMW i8 delivers sustainability in revolutionary designs
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