Ford

• Ford working together with motion sickness experts to try reduce car sickness in future cars
• Start-stop traffic can spell car sickness misery, with new research showing, on average, passengers staring at screens felt ill after only 10 minutes
• Two in three people have at some point felt car sick – children and teens worst affected by motion sickness that can even affect goldfish

• Toughest: All-new, purpose-built high-strength steel frame unique to Ford F-150 Raptor, and high-strength, aluminium-alloy body help save 227 kg of weight for improved performance and capability
• Smartest: Powered by all-new, high-output 3.5-litre EcoBoost® engine with more horsepower and torque than previous Raptor’s 6.2-litre V8; all-new 10-speed transmission; advanced LED lighting, camera technology for improved visibility day or night
• Most capable: Redesigned, larger FOX R

• Full Arabic support – including map, menus and voice guidance – as well as a Mecca compass, and 3D support with landmarks.

• Ford is offering drivers a more relaxing, stimulating journey with technology that works like noise-cancelling headphones

• Ford’s Active Noise Control emits sound waves that cancel out unwanted sounds in the cabin such as engine, transmission and wind noise

• Active Noise Control is offered as standard on the all-new upscale Ford Edge Sport.

• New 3.5-litre engine builds on the success of the 2.7-litre EcoBoost engine, and the first generation 3.5-litre engine that is available on the 2016 F-150

• Le Mans-winning Ford GT supercar is powered by the 3.5-litre EcoBoost engine, showcasing Ford’s ability to convert track-worthy success and technology to everyday road usability

Ford continues its relentless pace of innovation, delivering segment-leading torque for 2017 F-150 customers with the all-new 3.5-lit

• Ford’s intensive hot weather testing for the toughest, smartest, most capable F-150 Raptor ever ensures the best performance is returned from ideal calibrations
• Rigorous tests tackle numerous issues created by loose, hot sand, dust, and extreme temperatures before releasing the product to market early next year

• Ground clearance, approach and departure angles, vehicle toughness, cooling systems, tractive capability and passenger comfort are all scrutinised during de

• Ford sold more than 1.5 million SUVs last year around the globe
• SUVs account for 16 per cent of the industry share in MEA.
• In the next five years, Ford’s SUV lineup will be completely new or refreshed
• Leading the charge is the all-new Ford Edge loaded with more technology, higher levels of craftsmanship, and greatly improved vehicle dynamics

• Warriors in Pink program continues to empower patients, survivors, and co-survivors of breast cancer across the Middle East and North Africa
• Lebanon’s edition of the long-standing campaign, an adrenalin-fueled event held in a boxing ring in Beirut’s Knockout Zone Arena
• Models of courage inspire cancer patients to stay positive as it will get them through the darkest hours and into the light
• Models of Courage – breast cancer survivors –

• Ford and HARMAN are collaborating to revolutionize the in-vehicle audio experience with B&O PLAY; the new system arrives exclusively on Ford’s global vehicle lineup starting next year

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• Ford announces intention to deliver high-volume, fully autonomous vehicle for ride sharing in 2021
• Ford investing in or collaborating with four startups on autonomous vehicle development
• Company also doubling Silicon Valley team and more than doubling Palo Alto campus