Automotive

Exemplary safety in urban road traffic: Euro NCAP Advanced award goes to the Driving Assistant in the new MINI.

European testing institute recognises camera-based system as groundbreaking innovation for accident avoidance.   The new MINI in the premium small car segment is not only the leader when it comes to driving fun but also in the field of active safety. This status has now been confirmed by the independent safety testing institute Euro NCAP (New Car Assessment Programme), in particular due to the new driver assistance systems. MINI has received the Euro NCAP Advanced award 2014 for its pedestrian warning system with city braking function.

All-New Ford F-150 Named Official Vehicle of 2015 International CES

  • All-new 2015 Ford F-150 – the toughest, smartest and most capable F-150 ever – will be the Official Vehicle of the 2015 International CES in Las Vegas
 
  • All-new F-150 is available with more smart features than the previous model including class-exclusive driver-assist technologies such as adaptive cruise control, smart towing module, multicontour seats, active park assist and 360-degree camera system
 
  • 2015 F-150 also offers Ford’s Blind Spot Information System (BLIS®) with cross-traffic alert – a driver-assist feature that helps d

Ford EcoBoost Police Interceptors Repeat As Quickest Accelerating in State Testing in Michigan, California

  • Ford EcoBoost® Police Interceptor sedan repeats top performance in Michigan State Police and Los Angeles Sheriff’s Department testing of 2015 model, retaining its title as quickest accelerating pursuit vehicle
  • Ford EcoBoost Police Interceptor utility vehicle acceleration faster than competition’s all-new utility vehicle and all base V6 competitors
  • Ford Police Interceptor maintains segment sales leadership for 17 consecutive years

Dubai, UAE, December 2014 – Ford Motor Company, manuf

BMW unveils its Lifestyle Collections

December 2014 - BMW has a long tradition of combining high-tech innovation with stunning, emotional design. This combination also comes to the fore in the new BMW Lifestyle Collections. The four different product families – sophisticated, classic, sporty and elegant – catch the eye with their distinct styles. They make the perfect travel companion and also cut a fine figure at home. What makes the sporty yet timeless design of BMW’s luggage creations particularly attractive are the clean lines. The accessories exude elegance and meticulous attention to detail.

Mustang Paces Ford’s Transformation and Exciting New Line-up by Starring at Sydney New Year’s Eve

  • Ford accelerates its Australian transformation with the Mustang to be featured at Sydney New Year’s Eve 2014 after the City of Sydney names Ford an associate partner for the event
  • After scaling the Empire State Building and Burj Khalifa, the world’s tallest skyscraper in Dubai, the all-new Ford Mustang will now take centre stage at the world’s most spectacular New Year’s Eve event in Sydney, hosting event’s first-ever soundtrack for crowd
  • Ford also plans a surprise

Lamborghini Owners Hit the Road

Beirut, December 9, 2014: Saad & Trad, the exclusive dealer of Automobili Lamborghini in Lebanon, organized a ride and drive event on the 7th of December, to provide Lamborghini drivers with an exceptional driving experience.

The program kicked off at the meeting point in Downtown Beirut. The Lamborghini owners then enjoyed a long drive towards Faraya where a pleasant breakfast, at Intercontinental Mzaar, awaited them. Participants also had the opportunity to test drive the new all-mighty Huracan.

Gargour Automotive Company Goes Very Green For A Very Festive, Very Unique Christmas!

December, 2014; Visitors to the Gargour Automotive showroom in Dora will find a very festive, very green installation outside the facility as of November 29th, as the company kicks off its holiday season’s celebrations.

“At Gargour Automotive we’re always looking at different ways to do things,” said Negib Debs, Chrysler Group General Manager at GAC. “And this year we thought why should Christmas be any different?”

BMW Group Appoints New Sales and Marketing Director for Middle East Region – Ralf Bissinger

3 December 2014 - Alexander Eftimov to assume new position for BMW Group in Munich headquarters

BMW Group has announced that Ralf Bissinger will succeed Alexander Eftimov as Sales and Marketing Director for BMW Group in the Middle East. The change will be effective as of January 2015 with Eftimov taking on a leadership role as departmental head within International Corporate, Direct and Special Sales.