December 2014 - BMW has a long tradition of combining high-tech innovation with stunning, emotional design. This combination also comes to the fore in the new BMW Lifestyle Collections. The four different product families – sophisticated, classic, sporty and elegant – catch the eye with their distinct styles. They make the perfect travel companion and also cut a fine figure at home. What makes the sporty yet timeless design of BMW’s luggage creations particularly attractive are the clean lines. The accessories exude elegance and meticulous attention to detail.
10 December 2014
Powerful and athletic with the presence of an X model and athleticism of a coupé
3 December 2014 - Alexander Eftimov to assume new position for BMW Group in Munich headquarters
BMW Group has announced that Ralf Bissinger will succeed Alexander Eftimov as Sales and Marketing Director for BMW Group in the Middle East. The change will be effective as of January 2015 with Eftimov taking on a leadership role as departmental head within International Corporate, Direct and Special Sales.
1 December 2014 - Beirut – Bassoul Heneine sal, the Official BMW Group importer in Lebanon, has announced the arrival of the all new BMW 2 Series Active Tourer to Lebanon – a vehicle that is set to raise the bar in the premium compact segment.
24 November 2014 - With its characteristic driving fun and individual style, the British premium brand MINI has now enchanted trend-conscious target groups in the American automotive market for 12 years. The new generation of MINI interprets this successful vehicle concept more impressively than ever before, providing high-end technology, premium quality, expressive design and innovative equipment features to create a driving experience that is unique in the small car and compact segment.
12 November 2014 - The BMW Group celebrated the first car to be assembled in its new South American automobile plant in Araquari, Santa Catarina State (Brazil). Over the course of the next few years, more than 200 million Euros will be invested in the plant, resulting in a production capacity of more than 30,000 vehicles annually. The first car to roll off the assembly line in Araquari is a BMW 328i ActiveFlex. This car is specifically designed for the flexible use of either ethanol or petrol and thus meets the special requirements of the Brazilian market.
10 November 2014
BMW Group Middle East has continued its exponential growth over the first three quarters of 2014. Registering a sales increase of 21% and delivering 22,786 BMW and MINI cars to customers across 12 Middle East markets - the company is on track for another record breaking year.
27 October 2014 - Riding fun straight out of the movies: MINI Connected customers can now use the MINI Joystick or MINI Controller to shoot videos and take photographs with a camera mounted on or inside the car - a globally unique offer in the area of in-car infotainment available free of charge from the Apple App Store.
