Automotive

14 July 2014 - There are many facets to the sustainable character of the BMW i3. BMW i represents a prime example of “next premium”, the next generation of luxury headlined by the sustainability of its materials. The ambience this creates on board the BMW i3 can be experienced by the driver and passengers in considerable depth – and the international jury of experts for the Automotive Interiors Expo Award 2014 are now among its fans. The jury handed the electric-powered BMW i3 the title of Production Interior Vehicle Design of the Year.

3 July 2014 - Beirut- With temperatures starting to soar, Bassoul-Heneine sal, BMW Group importer in Lebanon has exclusive tips for customers embarking on journeys this summer. Paying heed to these useful tips, will ensure that any journey during the hot summer months, will be an enjoyable one.

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New MD of Jaguar Land Rover MENA, Bruce Robertson, gives Candid Business Insights on Future-Proofing the Luxury Manufacturer’s Regional Footprint 

• Ford 1.0-liter EcoBoost® engine named 2014 International Engine of the Year for an unprecedented third consecutive year
• Fuel-efficient and powerful 1.0-liter EcoBoost – available in Ford Fiesta and upcoming 2015 Focus – also named Best Engine Under 1.0-Liter for third year in a row
• Judges call 1.0-liter EcoBoost engine “one of the finest examples of powertrain engineering” as it finishes ahead of entries from premium and supercar brands

Dubai, UAE, 3 July 2014 – For

• Ford Motor Company earns No. 1 spot on annual list of  Interbrand’s 50 Best Global Green Brands
• Ford scored high marks for transparency about its business operations and disclosure of performance information, particularly in the area of manufacturing
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• Ford Lightweight Concept vehicle represents Ford’s ongoing research for future light-weighting and advanced materials applications, building on the all-new Ford F-150, which sheds up to 700 pounds through use of high-strength steel and aluminum alloys
• Light-weighting is key component in Ford’s Blueprint for Sustainability; mixed-materials research vehicle explores how advanced materials might be applied for future high-volume vehicle production for better performance and gas mileage, and carbon dioxide reduction
• Ford Lightweight Concept r

Beirut, Lebanon – 24 June, 2014: Infiniti has moved further forward with the implementation of its global transformation plan which began in 2012. The company has established a dedicated Managing Director role for its business in the Middle East which will give Infiniti a sharper structural focus on the premium segment and enhance the brand’s distinct identity. Ensuring the brand has a dedicated leader in key markets is a central strategy of Infiniti’s global transformation plan.

• Ford to offer intellectual property for inflatable safety belt system that enhances protection for seated passengers – especially children and the elderly
• Wider adoption of inflatable safety belts has the potential to make travel safer and mitigate injuries in other forms of seated-passenger transportation, including military vehicles, aircraft and boats
• Ford introduced the first-ever production automobile rear inflatable safety belts in 2010, and continues to expand availability on Ford and Lincoln brand vehicles 
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Beirut – Never one to miss a fun-filled event, MINI joined the ‘AUB Outdoors’ 2014 festivities from May 24^th to 25^th, helping to entertain and engage over 25,000 attendees at the annual extravaganza themed, “New York City”. Organised by AUB students, the festival has run since 1981 and is defined by five F’s: Fun, Folklore, Friends, Funky Music and Food – making it the perfect match for MINI.