Automotive

Designed to Inspire Tomorrow’s Racing Drivers, Engineers and Designers – Ford’s Le Mans Victories in LEGO® Bricks

  • Ford race cars that won 1966 and 2016 Le Mans 24 Hours will be available as part of the exclusive LEGO® Speed Champions range of models
  • New kit brings to life iconic Ford GT40 and today’s Ford GT race car.

Land Rover Reveals its Discovery Sport #WeekendAdventure Film Series

The new series drives enthusiasts to trace and share their weekend adventures across the region through the Land Rover Ardhi Mobile App

As part of its #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa has just launched the first film in its new Discovery Sport #WeekendAdventure series.

Ford EcoBoost® Continues to Set Benchmark With All-New 3.5-litre V6 Bettering Torque Levels of V8 Engine

  • New 3.5-litre engine builds on the success of the 2.7-litre EcoBoost engine, and the first generation 3.5-litre engine that is available on the 2016 F-150
  • Le Mans-winning Ford GT supercar is powered by the 3.5-litre EcoBoost engine, showcasing Ford’s ability to convert track-worthy success and technology to everyday road usability

Ford continues its relentless pace of innovation, delivering segment-leading torque for 2017 F-150 customers with the all-new 3.5-lit

In Dubai’s Punishing Deserts, Testing Ford’s No-Compromise Off-Road Performance Machine, the All-New F-150 Raptor

  • Ford’s intensive hot weather testing for the toughest, smartest, most capable F-150 Raptor ever ensures the best performance is returned from ideal calibrations
  • Rigorous tests tackle numerous issues created by loose, hot sand, dust, and extreme temperatures before releasing the product to market early next year
  • Ground clearance, approach and departure angles, vehicle toughness, cooling systems, tractive capability and passenger comfort are all scrutinised during de

Ford’s Adaptive Steering System On All-New Edge Will Change How the World Turns

  • Adaptive steering is a new generation of steering technology from Ford that improves steering efficiency at any speed – making the vehicle easier to manoeuvre and more exciting to drive
  • Housed entirely within the steering wheel, the latest technology from Ford is a smart solution that will benefit drivers in all driving conditions
  • Ford adaptive steering debuts on the all-new Ford Edge, standard on Sport variants

Millennials and Global Demand Drive Ford’s Continued SUV Lineup Growth, With Four All-New Nameplates Due Within Five Years

  • Ford sold more than 1.5 million SUVs last year around the globe
  • SUVs account for 16 per cent of the industry share in MEA.
  • In the next five years, Ford’s SUV lineup will be completely new or refreshed
  • Leading the charge is the all-new Ford Edge loaded with more technology, higher levels of craftsmanship, and greatly improved vehicle dynamics

All-New Ford Edge CUV Offers Class-Leading Space and Driving Dynamics, Premium Comfort and Refinement

  • All-new Ford Edge delivers premium comfort, cutting-edge technologies and advanced driving dynamics to Middle East customers
  • Ford’s new flagship offers class-leading space, harmonious, material-led interior design with premium execution, and bold, sporty exterior styling (Click to Tweet)
  • Superior refinement delivered using noise-cancelling Active Noise Control technology alongside noise-optimised chassis, powertrains and body aerodyn