Automotive

• Ford is investing $1 billion during the next five years in Argo AI, combining Ford’s autonomous vehicle development expertise with Argo AI’s robotics experience and startup speed on artificial intelligence software – all to further advance autonomous vehicles

• Founded by former Google and Uber leaders, Argo AI will include roboticists and engineers from inside and outside of Ford working to develop a new software platform for Ford’s fully autonomous vehicle coming in 2021; through their equity participati

The UK’s largest automotive manufacturer is pioneering a new way of buying cars across its global network, using Virtual Reality so that customers won’t need to wait for newly launched vehicles to arrive in their local showroom.

Jaguar Land Rover’s world-leading Virtual Reality Experience packs, now available in the Land Rover showrooms in Lebanon, for customers to immerse in each new vehicle the company launches.

• Animation celebrates Range Rover’s enduring design and innovation over almost five decades
• Trip through the generations begins with 1969 Velar prototype and concludes with 2017 Range Rover SVAutobiography Dynamic
• Range Rover has introduced numerous first-to-market technologies, including electronic traction control and automatic electronic air suspension
• Range Rover is the origi

• Ford engineers and designers created a state-of-the-art 10-inch digital instrument display that features text and race-inspired graphics intended to help reduce driver distraction

• Digital display automatically reconfigures itself based on five unique drive modes – from Normal to Track – to ensure the driver is getting the most relevant information for their situation in an easy-to-read format

• GT’s customisable digital instrument display technology will b

Episode five sees a group of friends trace their Weekend Adventure through the Land Rover Ardhi Mobile App for a Kitesurfing session

As part of the #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa has just revealed the fifth episode of their Discovery Sport #WeekendAdventure series.

• Ford reveals new, even tougher, smarter and more capable F-150, featuring segment-first technology, including Pre-Collision Assist with Pedestrian Detection and Adaptive Cruise Control with Stop-and-Go, embedded 4G LTE modem, SYNC® 3 and B&O PLAY audio
• All-new Ford Ranger midsize pickup truck will be reintroduced to the North American market in 2019
• Rugged all-new Ford Bronco midsize SUV returns in 2020 as a global vehicle; both Bronco and Ranger to be built at Ford’s Mic

• Ford F-Series is now America’s best-selling truck for 40 consecutive years and America’s best-selling vehicle for 35 years; with more than 26 million trucks sold since 1977

• Listening

Ferrari drives excellence with opening of one of a kind facility

Scuderia Lebanon s.a.l., the Official Ferrari importer in Lebanon, was today delighted to unveil its new Workshop, located on the Dora Seaside Road in Beirut.  The space, comprising 3,500 square metres, also features a Showroom Area dedicated to Ferrari Approved vehicles.

• Full Arabic support – including map, menus and voice guidance – as well as a Mecca compass, and 3D support with landmarks.

• Ford is offering drivers a more relaxing, stimulating journey with technology that works like noise-cancelling headphones

• Ford’s Active Noise Control emits sound waves that cancel out unwanted sounds in the cabin such as engine, transmission and wind noise

• Active Noise Control is offered as standard on the all-new upscale Ford Edge Sport.