Advertising

Increased internet penetration in the Arab World leads to exponential growth in GCC online ad spending, says Orient Planet Research Report

  • Global ad spending at USD 531 billion in 2015, with online ad 27 per cent of the total amount
  •  Number of internet users in Arab world to increase to about 197 million by 2017
  • Internet advertising expenditure to grow globally at the fastest rate of any medium
  • GCC internet ads to grow 20 per cent in 2017

UAE chocolate segment projected to grow at CAGR of 6.09 per cent in next three years

First-ever customized shaped chocolates and cookies launched in the Middle East by Rich Marketing

Rich Marketing consultancy, a full marketing provider in UAE and owner of Logo Delight, has announced its latest offer of customized chocolates and cookies—a first-of-its-kind service in the Middle East region. The company can create customized chocolate and cookie versions of any corporate brand or logo that can serve as an excellent gift or a corporate give away during special company events and occasions.

Y&R GROUP REAFFIRMS COMMITMENT TO MENA REGION WITH NETWORK REVIEW MEETINGS

As part of its efforts to rejuvenate the network’s creative vision and consolidate management practices across the MENA network, the Y&R Group recently organized a week-long focused review meetings in Dubai. Led by Ramzy Abou-Ezzedine CEO – Y&R Group MENA, in the presence of David Sable - Global CEO, Y&R and Tony Granger - Global Chief Creative Officer for Y&R, the meetings sought to reflect on the best works executed under the banner of individual MENA offices, as well as renew the Group’s collective commitment towards the MENA region in general, and each individual operation

DEMCO PROPERTIES LE SUCCÈS DEPUIS 2010

Demco Properties, une division de Demco Group, spécialisée dans l’immobilier, est présente sur le marché libanais avec un succès mérité et jamais démenti, depuis 2010. Demco Properties développe des projets immobiliers résidentiels et commerciaux, aussi bien dans la capitale que dans la banlieue proche de Beyrouth ou encore à Fakra, sur les hauteurs libanaises. Mais au milieu de ce grand chantier qu’est  le pays, quelle est la véritable situation de l’immobilier globalement au Liban ?

adidas presents the new Real Madrid 2015-2016 kit with the motto “only perfect counts”

adidas and Real Madrid today present the new kits for the 2015-2016 season with a clear statement of intent: only perfect counts. For Real Madrid just winning is not enough: every victory must be perfect. This idea is embodied in the colour combinations of the new home and away kits that are also striving for perfection on the field. Every season, Real Madrid have to face up to their biggest rivals: themselves. After all, there is no greater struggle than to surpass yourself.

IAA-Lebanon Chapter Elects a New Committee for 2013-2015

The Lebanon chapter of the International Advertising Association (IAA) held an ordinary general assembly in the presence of its members, and elected a new board for a two-year mandate 2015-2017. The executive committee includes:

 

Mr. Naji Irani: President

Mrs. Ghada El Khatib: Vice President

Mrs. Liliane Maroun: General Secretary

Dubai Smart Government's mJobs app receives massive response

App was downloaded 15,700 times in only 3 weeks from launch

 The mJobs app, which was launched by Dubai Smart Government Department (DSG) on April 27, has been downloaded by 15,700 users during the 3 weeks of its launch, starting from the Careers UAE Fair at the end of April 2015.