Increased internet penetration in the Arab World leads to exponential growth in GCC online ad spending, says Orient Planet Research Report
- Global ad spending at USD 531 billion in 2015, with online ad 27 per cent of the total amount
- Number of internet users in Arab world to increase to about 197 million by 2017
- Internet advertising expenditure to grow globally at the fastest rate of any medium
- GCC internet ads to grow 20 per cent in 2017