PURIFICACION GARCIA

Each individual is recognized by their personality, and aesthetics are a part of it. Eachgesture, hang-up, tone of voice or recurring tic makes us unique.The Purificación García man has its own codes and they are part of each of the pieces inthe Fall Winter 2010 collection.As the season progresses, a series of key symbols are introduced.The cube is always present. It was first introduced as part of the menswear collection in1998.

Purificación Garcia launches its new digital spring/summer 2019 lookbook in celebration of the launch of the “Thinker program” – an initiative aimed at cultivating an recognizing the region’s creative community. Shot and directed by Lebanese Fashion photographer Hikmat Wehbi, the digital lookbook featured a diverse mix of up and coming creative talents spanning various industries.

In 2013, Purificación Garcia and her accessories team considered the development of a technique that would become iconic and easily recognizable by their customers. Given the saturation of the market, it was not an easy task to do something original. Additionally, it had to be adaptable so as to create different designs while also transmitting the values of the brand: color, minimalism, geometry, functionality and creativity. Though several developments were carried out and many different techniques were investigated, the final inspiration came from Origami art.