Ford and Effat University Help Women Make History in Saudi Arabia with Safe-Driving Education Course
- Ford Driving Skills for Life (DSFL) For Her, the first event of its kind since the historic royal decree to lift the ban on women obtaining a driving licence in Saudi Arabia, makes its global debut March 5-8 at Jeddah’s Effat University
- Customised introductory programme, taught by certified trainers, will focus on building confidence for women behind the wheel and instilling safe driving practices on a closed course
- Since its Middle East launch in 2013, more than 3,600 students have participated in Ford’s award-winning DSFL programm