original

McVitie’s has recently introduced a new addition to their line of superior-quality products: the Digestive Bars.

By introducing the digestive bars, McVitie’ shas leveraged its core business strength and did a breakthrough by bringing exciting news to the biscuit lovers. Through being more appealing to younger generations, McVitie’s is targeting new consumer needs and offering people better snacking choices that are “deliciously wholesome": rich in fibre and still delicious.

On the 2nd of September, Virgin Megastore in partnership with Pixels 2, threw the first ever “Back To School Fashion Show” in Beirut Souks, giving kids the chance to be stars of the show, and involving them with the school items’ shopping.

Virgin Megastore “Back to School” campaign invites kids to aim for awesome this year, giving them enthusiasm about going back to school with very funky, original, yet practical school accessories.