The latest Brand Intimacy 2017 Report by MBLM Dubai reveals that UAE consumers have strong emotional connections with local dairy brands, Patchi chocolate and Americana products
The heart wants what it wants, and the average UAE consumer wants milk, cheese or chocolate – most probably, all three.
UAE citizens and residents feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, the most comprehensive study of brands based on emotions.
The most intimate brand in the UAE for the second year in a row is Apple, followed by car brands BMW and Ford. The top 10 is rounded out by: Lexus, Audi, Google, Mercedes, Louis Vuitton, Hilton and Nescafé.
MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, announced the successful launch of a comprehensive real estate branding program for One Central, a mixed-use, multi-billion-dollar project.
Provides new insights into Dubai’s competitive delivery market
Ajman to leverage its most compelling asset to draw visitors
