Lacoste

This winter LACOSTE celebrates its heritage by unveiling the Court Slam. Deftly combining tennis codes with the current dictates of streetwear fashion, this new unisex sneaker catches the eye with its retro look and chunky sole. Inspired by the Tennis 91, one of the iconic models plucked from the brand’s archives, the Court Slam asserts a unique personality. Born on tennis courts in the 1990s, it is being revived today as a lifestyle sneaker with a daring and contemporary aesthetic design.

AUTUMN / WINTER 2019-20 MEN’S AND WOMEN’S SNEAKERS COLLECTION Faithful to the brand’s tennis heritage, the Courtline is a sneaker which catches the eye with its sleek design and timeless elegance. Consisting of a classic L.12.12 sole and an upper which combines white leather and pale grey suede insets, its design makes it classic model to have in your wardrobe. A sober aesthetic style recalls the iconic sneakers seen on court in the 1980s, decorated only by a broad stripe of colour and a discretely embossed crocodile on the side.

TENNIS COLLECTION – AVAILABLE ON 15 JULY IN THE RETAIL NETWORK D esigned for greater freedom of movement, the tennis collection is a line of technical products designed to guarantee optimal comfort during physical exertion whilst keeping an impeccable style on and off the sports fields. The new aspects of the AW19 collection reside in the new functions of the items in the collection: more compact, removable, reversible. This collection blends flashy colours with a range of heritage colours, such as navy or red.

LACOSTE x GOLF LE FLEUR : TYLER, VERSION CRÉATEUR OLD SCHOOL SILHOUETTE 2.0 Such nerdy, GIF-inspired hues plastered over garments appropriated from Lacoste’s historical archive boldly display their contrasting elements and develop a sportswear-inflected chic infused with retro references. Straight, unisex cuts applied to deliberately thick cotton produce shortsleeve polo shirts, buttoned tees, sweatshirts, shorts and bucket hats that articulate an innovative, stylish poise.

Lacoste introduces a new member to its playful Junior Collection dedicated to the
sporty kids: the first Floatable style, a new pair of unisex sunglasses made with a
special injection technique that allows them to float in the water.
Perfect to be used in the pool or the sea, the colorful and easy to wear Floatable
style offers the perfect mix between aesthetic, comfort and functionality.
The Lacoste T(w)eens floatable sunglasses feature the extended “LACOSTE” logo

In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forces to help raise awareness about the extinction of threatened species and support conservation action on the ground. This collaboration led to the creation of 10 limited-edition polo shirts, with the iconic crocodile leaving its usual spot to 10 threatened species. For each one of them, the number of polo shirts produced matches the number of animals known to remain in the wild.

One year after the announcement of the new partnership between Roland Garros and Lacoste, the crocodile and the tournament logo will now be present on the lifestyle and performance collections until 2025.As the French Open's exclusive new textile partner, LACOSTE is pleased to unveil its co-branded Roland-Garros collection to celebrate the 2019 tournament. The Roland-Garros audience may exude casual chic but it's all about performance on the court.

Daniil MEDVEDEV, current number 15 in the world ranking, will start to play with Lacoste colors from the Miami tournament.

Just over a year after the takeover of TECNIFIBRE by the Lacoste group, this new signature will confirm a top 15 player with a silhouette LACOSTE textile and racket.

LACOSTE UNVEILS THE NOVAK DJOKOVIC COLLECTION AND ITS TEAM’S OUTFITS FOR SPRING 2019 NEW PLAYERS IN THE LACOSTE TEAM Lacoste unveils the outfits to be worn by Novak Djokovic, the brand’s ambassador and world number one, at the year’s first Grand Slam tournament, and by the “Team Lacoste” players through to the Miami Open.