Infiniti establishes Managing Director role for the Middle East – Juergen Schmitz appointed
Beirut, Lebanon – 24 June, 2014: Infiniti has moved further forward with the implementation of its global transformation plan which began in 2012. The company has established a dedicated Managing Director role for its business in the Middle East which will give Infiniti a sharper structural focus on the premium segment and enhance the brand’s distinct identity. Ensuring the brand has a dedicated leader in key markets is a central strategy of Infiniti’s global transformation plan.