Fragrance

The most caring deodorant from NIVEA now in the MENA Region

Dubai, 1^st of July 2014: NIVEA the leader in deodorant in the region launches its latest innovation in Female personal care; new Powder Touch Deodorant. By combining the highly effective anti perspirant formula with precious kaolin powder, NIVEA developed a unique deodorant that dries quickly and provides a soft skin feeling.

AMSTERDAM, THE NETHERLANDS (May, 2014) – KARL LAGERFELD is pleased to announce a retail development partnership with Chalhoub Inc., a renowned leader in the distribution and marketing of luxury brands in the Middle East and a member of the Chalhoub Group. Through this five-year agreement, Chalhoub Inc. will represent KARL LAGERFELD in the Middle East and implement multi-faceted strategies to expand and leverage the brand’s presence in the region.