CAMPAIGN

Initiative aims to raise community awareness of mental disorders

The Ministry of Health and Prevention’s Specialized Healthcare Department has launched the ‘Generation Health’ awareness campaign to highlight the importance of early diagnosis of attention deficit hyperactivity disorder (ADHD) in children. Part of the campaign is to organize activities in government agencies and shopping centers as well as conduct surveys in collaboration with families and school communities.

In support of Lebanese apples and apples farmers, Alfa, managed by Orascom Telecom, launched the “Merchandising our Products is our Responsibility” Campaign in all Alfa Stores. The campaign will run for a week during which apples will be distributed to all Alfa customers visiting any of the 9 Alfa store branches across Lebanon during working hours.

This step comes as a first phase of a comprehensive campaign Alfa will gradually announce.

• Warriors in Pink program continues to empower patients, survivors, and co-survivors of breast cancer across the Middle East and North Africa
• Lebanon’s edition of the long-standing campaign, an adrenalin-fueled event held in a boxing ring in Beirut’s Knockout Zone Arena
• Models of courage inspire cancer patients to stay positive as it will get them through the darkest hours and into the light
• Models of Courage – breast cancer survivors –

Initiative aims to instill a positive habit of choosing healthier drinks and lead a healthy lifestyle

TRA to provide financial support and hold cultural events

Business conglomerate reaffirms dedication to the National Vision’s 2030 four pillars of development

Feeding program falls in line with company’s active CSR initiatives for the Holy Month of Ramadan