In support of Apple farmers Alfa launches the “Merchandising our Products is our Responsibility” Campaign in all Alfa Stores

In support of Lebanese apples and apples farmers, Alfa, managed by Orascom Telecom, launched the “Merchandising our Products is our Responsibility” Campaign in all Alfa Stores. The campaign will run for a week during which apples will be distributed to all Alfa customers visiting any of the 9 Alfa store branches across Lebanon during working hours.

This step comes as a first phase of a comprehensive campaign Alfa will gradually announce.

Alfa Chairman and CEO, Marwan Hayek commented: Alfa always did and always will take the initiative in all matters that are of national concern, and hence we launched this initiative in line with our national duty towards our society and people. This initiative comes to plant hope and confirm our belief in the national products and to relieve the burden on the Lebanese farmer as much as possible, this farmer who, through his attachment to the land and its conservation, serves as a role model. Hayek also stressed on the importance of preserving the agricultural sector which we inherited from our predecessors and our responsibility is to transfer it to the next generations.