Energy Boost provides unrivalled responsiveness with heel to toe BOOST™ foam that stores and returns energy to ensure the more energy you give, the more you get. BOOST foam is made of thousands of durable Energy capsules that maintain their soft cushioning season after season so every run with BOOST feels like the first.
The new Energy Boost also provides improved comfort with an elegant stretch mesh upper that hugs the shape of your foot and allows for added ventilation to keep your feet cooler during runs. Regardless of the environment you run in, Energy Boost is unwavering. BOOST cushioning remains consistent in any weather condition while standard EVA expands and hardens in varying temperatures. From the sweltering heat to the blistering cold, BOOST maintains its cushioning properties.
“Energy Boost allows runners to focus on the path ahead by providing a consistently comfortable and energetic run every time they lace up,” said Adrian Leek, senior vice president of adidas running. “BOOST responsive cushioning and the supporting technologies in Energy BOOST eliminate unwanted variables and provide runners with complete confidence.”
The flexible Torsion System effortlessly adapts to any surface and remains stable through every stride. Two colorways will be available at adidas Sport Performance stores, select retailers and through e-commerce at www.adidas.com/running.
Keep up with the adidas running story by following www.facebook.com/adidasrunning and www.twitter.com/adidasrunning.
About adidas Running
For more information on adidas Running, please visit www.adidas.com/running. For additional images please visit our media news room news.adidas.com and follow us on www.facebook.com/adidasrunning.
About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.
For questions or more information please contact:
elyse.chaccour@adidas.comCategories
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