Rasamny Younis Motor Company (RYMCO) opened a first of its kind outlet store in Jal-el-dib, Beirut to sell new Nissan models from previous years that were never bought or used before. These cars were transferred from the dealers and from stocks of neighboring regional dealers. By visiting this outlet, loyal customers had the opportunity to buy or replace their Nissan cars with 2013, 2014 and 2015 models of Nissan Sunny, Juke, Sentra and other cars.
RYMCO developed the idea of a pop up outlet after noticing that the majority of Lebanese customers always search for favorable deals in order to buy a car. As a result, this facility was created and the models at very competitive prices were made available at first for Nissan’s loyal customers then on the following week, it was open to the general public. The models displayed in this outlet presented the best Nissan deals with discounts up to 5,000 US dollars, noting that buyers were able to benefit from the usual manufacturer warranty as well.
Only one week after its opening, RYMCO outlet sold 80% of models at display which is considered as a phenomenal success for a new concept in the Lebanese market. This proves that Nissan customers are loyal to the brand and are seeking to maintain the same level and specifications of a Nissan car.
RYMCO is always in the pursuit of new ideas to enhance the retail experience in the automotive industry in Lebanon. This pop-up outlet facility will be available in strategic locations to provide special offers that satisfy the Lebanese public in the best way possible.
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