Oman Ministry of Tourism-led ‘Summer Offers 2018’ campaign continues to gain traction

Initiative launched under the theme ‘Experience Oman’ seeks to establish Sultanate’s leadership on global tourism map

The Oman Ministry of Tourism has reported that its ‘Summer Offers 2018’ campaign launched under the theme ‘Experience Oman’ is continuously gaining traction amid the strong influx of regional and international travelers visiting the Sultanate.  Rolled out on May 21, 2018 to enhance and revitalize the local tourism sector, the initiative is part of the Ministry’s efforts to promote Oman as a leading business and leisure destination in line with Oman Tourism Strategy 2040.

Under the three-month ‘Summer Offers 2018,’ 51 special hotel packages and attractive promotions are up for grabs.  Oman enjoys moderate weather during the summer, with temperatures reaching up to 25°C in some tourist spots such as Jabal Shams, Jabal Al Akhdar, Dhofar Governorate, Al Ashkharah Beach, several Omani villages and valleys, and beaches located along Al Wusta Governate.

[caption id="attachment_29975" align="aligncenter" width="500"] Image of the Boat at the beach, Salalah, Dhofar, Oman[/caption]

Saleh bin Ali Al Khaifi, Director of Tourism Promotion and Marketing Department, Oman Ministry of Tourism, said: “The highly successful ‘Summers Offers 2018’ continues to attract more tourists from the Gulf region and different parts of the world. Under the theme ‘Experience Oman,’ the unique, diversified, and exciting promotional campaign includes attractive offers and packages that allow visitors to enjoy and experience Oman’s beauty, nature, heritage, history, and hospitality.”

Al Khaifi added: “The initiative is enhancing growth in the tourism industry as it enjoins visitors to enjoy the Sultanate’s charm that combines authentic Omani civilization with nature, in addition to various kinds of sports and leisure activities. The ongoing promotional campaign is the result of our fruitful cooperation with the hospitality industry and strategic partners, including Oman Air and SalamAir, and is part of our shared goal to provide local, regional, and global tourists with a comprehensive portfolio of attractive offerings.  We look forward to launching more similar programs to increase the flow of tourists to the Sultanate in line with Oman Tourism Strategy's objectives aimed at attracting 11 million visitors from around the world by 2040.”

Among the offerings include an enjoyable stay in 3, 4 and 5-star hotels with breakfast; airport transfers; 4x4 tours; and visits to Nizwa, Bahla, Jibrin and Jabal Shams. Additionally, visitors may opt to go on one-day tours in Qurayat, Sur, Nakhl, Rustaq, and Wakan village. The summer season is an exceptional opportunity to enjoy the Sultanate’s culture, heritage, and nature by visiting the clean beaches of Muscat, fortresses and castles built hundreds of years ago, and world heritage sites.

[caption id="attachment_29974" align="aligncenter" width="500"] The Mausoleum of Bibi Mariam located in Kalhat, Ash Sharqiyah, Oman[/caption]

The ‘Summer Offers 2018’ campaign also includes attractive leisure maritime activities for beach lovers such as sunset cruises, dolphin watching in the Sea of Oman, hotel accommodations with free breakfast, airport transfers, and cruise tour with scuba diving. For those who love to fish, they can enjoy a two-night stay, including breakfast, in select hotels, airport transfers and a four-hour fishing tour. Golf enthusiasts, meanwhile, may choose from a variety of offerings at Muscat Hills, including accommodation, free breakfast, and airport and golf course transfers. The tour to the Royal Opera House Muscat is one the amazing offers under the campaign, which is accompanied by a two-night stay in a double room hotel, free breakfast, and airport transfers.

The Oman Ministry of Tourism invites those wishing to check out the activities and special packages offered by 51 establishments under the ‘Summer Offers 2018’ to visit www.experienceoman.om. Oman Air, one of the partners, offers roundtrip tickets, accommodations in select hotels, and tour packages in Salalah, Muscat or Musandam offered at reasonable prices. Visitors can enjoy significant discounts in hotels, multiple facilities, and other tourist packages designed to experience Oman’s beauty.