Middle East

Hussain Al Jassmi announced as ambassador of the #PepsiChallenge in the Middle East

As part of the 2015 Pepsi® Challenge™ global movement designed to galvanize consumers around the world to live life to the fullest, Emirati singer Hussain Al Jassmi has partnered with PepsiCo’s iconic brand, Pepsi, to become the region’s ambassador for the #PepsiChallenge, bringing music and life to consumers across the Middle East.

All-New 2015 Ford Mustang Powers into the Middle East Offering High Performance with Sleek New Design and Innovative Tech

  • All-new sophisticated design clearly inspired by 50 years of Mustang heritage evolved to attract wider array of customers and expand global market availability
  • The new Mustang is the first car to offer four-, six- and eight-cylinder engines that each produce at least 304 horsepower
  • Mustang sets new performance and dynamics benchmarks for the brand with world-class handling, more precise steering control

Spot And Celebrate The Acts Of Originality That Put The Extra In Ordinary With 7UP

An integrated campaign with a mission to celebrate and unite everyday people and ideas around the region, who share unmistakable authenticity and originality.

Our region is rich with undiscovered original talents, refreshing ideas, unique skills and distinctive places that are worthy of recognition, yet go rather unnoticed.

KARL LAGERFELD x SS15 Press Day

KARL LAGERFELD welcomed the UAE press into the World of Karl for their first event in Dubai after their expansion into the Middle East last May.  The intimate setting was transformed into a visual displayed of the brand’s latest news and allowed an interactive aspect with the brand’s best-selling items and a capsule collection that is on its way to store this month! One-on-one tours formally introduced the ikonic kollections and kool exploration.