Luxury

In the post-war years of the late 1940s and 1950s, aerodynamic principles were just beginning to take root in the field of automotive design. The boxy, carriage-like shapes of previous decades were melting into something more streamlined. At the same time, curvilinear forms became more prominent, carrying the immediate promise of power and speed. The sophisticated computer modelling and wind-tunnel technology we have today were far-off dreams at that time – designers were guided more by their aesthetic sense than by any scientific precepts.

TAG Heuer and Porsche enter a long-term agreement for their Formula E engagement, as the Swiss luxury watchmaker becomes Title and Timing Partner. The Porsche works entry into the ABB FIA Formula E Championship 2019/2020 will be under the name of TAG Heuer Porsche Formula E Team.

Revealing    beauty                  in          all  its   guises:  that  is  an    enduring       concept         at   Cartier,    a  filter  through  which all creation is viewed and an idea which gave rise to the Baignoire.

Rising stars Felix Auger Aliassime, Alex de Minaur, Frances Tiafoe and Denis Shapovalov represent the future of tennis, changing the game as they bring a new level of drive to the court. In July, TAG Heuer arranged a photo shoot with the four professional players as part of a campaign that highlights the mental strength, dynamic and innovative playing style, and youthful energy that have taken them to where they are today – and will undoubtedly take them further in the coming years. The campaign can now be found on TAG Heuer’s social media channels.

Style as a necessity and elegance expressed through a constant search for beauty, virtue and truth: this is the magic of Trussardi, a historic Italian brand.

To celebrate 100 years of successes, it launched two new olfactory creations in 2011 inspired by the iconic fragrances of the 1980s: Trussardi Donna and Trussardi Uomo.

Leading multi-brand store Etoile “La boutique”, is renowned for having refined and curated edits from the world's finest luxury and contemporary brands.

For Fall/Winter 2019, Etoile “La boutique” womenswear collection boasts exclusive edits featuring elegantly structured yet laidback aesthetics.

We invite you to unleash your inner animal and let your instincts take over with bold and wild prints!

The TAG Heuer Carrera has always been a timepiece for racing drivers as much as for watch aficionados who treasure timepieces with heritage and innovative design. The new stylistic enhancements to the legendary TAG Heuer Carrera give it a more modern edge that not only improves the legibility of the dial, but also makes it ideal for everyday style – from the office to a casual weekend on the go.

In Magnitude, the new high jewelry collection by Cartier, Materials collide in a marriage of precious stones and ornamental hard stones rarely seen in high jewelry. An unexpected encounter, a stylistic feature steeped in character that balances technique with creative flair, updated by Cartier time and again since the early 20^th century.

Mouawad unveiled its Mouawad Dragon Suite at an exclusive private viewing in the Mouawad Dubai Mall boutique on July 8. Leading UAE and pan-Arab media representatives were invited to join Mouawad Co-guardian Mr. Pascal Mouawad for this exceptional experience, which brought them face to face with one of the most spectacular diamonds in the world now taking its place in a magnificent one-of-a-kind jewelry suite.

TAG Heuer, in partnership with ETS. H. Atamian has reopened its flagship boutique, located at the heart of one of Beirut’s key historical landmark destinations, at Beirut Souk.