Published 9 years ago
Last updated 9 years ago
Better Grip, In-Cell Touch Display and Intuitive UX Offered
In LG’s New Range of Mass-Tier3G and LTE Smartphones
Beirut, March 9, 2015:During the Mobile World Congress (MWC),LG Electronics (LG) unveiled a new line of exceptional smartphones at exceptional prices with the introduction of mid-range handsets with design elements and features usually reserved for premium model sat. LG’s new lineup of four mid-range smartphones — Magna, Spirit, Leon and Joy — builds on LG’s design language tobring optimized performance and effort lessuser experience to a broader range of consumers. By combining the most essential hardware with LG’s premium design elements and user experience, LG has created the perfect balance of style and usability. The LG Magna and LG Spirit are designed to fit more comfortably in palm of one’s hand with its gently curved design while their displays are distinguished by a subtle 3000mm radius curve for a sleeker, more attractive profile.
The four devices will be available in both LTE and 3G versions, consistent with LG’s strategy to expand its appeal in the mass-tiersegment with different products for different networks.The LTE and 3G versions of each model share nearly identical design cues with metallic back covers distinguishing the LTE models while the 3G devices feature patterned plastic back covers.
The LG Magna, which means “ultimate” in Latin, features a 5-inch in-cell touch display, normally offered only in premium smartphones, and a Quad-Core chipset. With an 8-megapixel main camera and 5-megapixel front shooter, the LG Magna was designed with high quality selfies in mind. A class leading 2,540mAh removable battery keeps the Magna running all day even with heavy use.
The LG Spirit, which embodies the spirit of LG’s innovations, features a 4.7-inch in-cell touch display and an 8-megapixel camera. In-cell touch technology makes the phones look slimmer while maximizing their display areas and minimizing the bezels. By bringing images closer to the screen, in-cell touch displays offer improved sensitivity with faster touch recognition, better outdoor visibility and crisper images.
The LG Leon, “lion” in Latin, offers a 4.5-inch display in a compact, premium-looking body. The smallest of the group, LG Joy, has a 4-inch display and delivers pure enjoyment in a smartphone that fits in any pocket.
With the new mid-range lineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot makes it easy to take great selfies with a simple hand gesture that starts a three-second countdown. LG has extended the distance from which the camera can recognize gestures to 1.5 meters to accommodate popular selfie sticks.Glance View,which debuted on the G Flex2, lets usersquickly access key information such as time, recent messages or missed calls with a simpledownward swipe of the screen, even while the display is off.
“LG’s new mid-range collection continuesour legacy of offering amazing smartphones at reasonable prices,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “For millions of consumers around the world, the deciding factor on which smartphone to buy isn’t how fast or how big it is but how balanced it is. With our new mid-range smartphones, more and more customers will be looking to LG for their next handsets.”
LG Magna Specifications:
| Display | 5.0-inch HD (294ppi) |
| Chipset | 1.2GHz or 1.3GHz Quad-Core* |
| Camera | 8MP or 5MP* / 5MP |
| Memory | 8GB / 1GB |
| Battery | 2,540mAh |
| OS | Android 5.0 Lollipop |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 139.7 x 69.9 x 10.2mm |
| Display | 4.7-inch HD (312 ppi) |
| Chipset | 1.2GHz or 1.3GHz Quad-Core* |
| Camera | 8MP or 5MP* / 1MP |
| Memory | 8GB / 1GB |
| Battery | 2,100mAh |
| OS | Android 5.0 Lollipop |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 133.3 x 66.1 x 9.9mm |
| Display | 4.5-inch FWVGA (220 ppi) |
| Chipset | 1.2GHz or 1.3GHz Quad-Core* |
| Camera | 8MP or 5MP* / VGA |
| Memory | 8GB / 1GB |
| Battery | 1,900mAh |
| OS | Android 5.0 Lollipop |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 129.9 x 64.9 x 10.9mm |
| Display | 4.0-inch WVGA (233ppi) |
| Chipset | 1.2GHz Quad-Core /1.2GHz Dual-Core* |
| Camera | 5MP / VGA |
| Memory | 8GB or 4GB*/1GB or 512MB* |
| OS | Android 5.0 Lollipop /Android 4.4 KitKat |
| Battery | 1,900mAh |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 122.7 x 64.0 x 11.9mm |
Categories
- Log in to post comments