LG Invites Consumers to See and Feel How Great a Smartphone Can Be
LG Electronics (LG) unveiled its eagerly anticipated LG G4 smartphone, at launch events in New York, London, Paris, Singapore, Istanbul and Seoul. Approximately 1,000 guests around the world gathered to view the new LG G4, the successor to the G3, which exceeded all expectations in terms of sales and industry awards. With the G4, LG focused on delivering comfortable elegance, a great visual experience and a human-centric user experience. The LG G4 camera features a rare-in-smartphones F1.8 aperture lens which allows 80 percent more light to hit the image sensor than in the LG G3. The innovative camera module is paired with the new IPS Quantum Display that is better in every way than the innovative Quad HD display introduced to the world in the LG G3.
“We are living up to our promise of Innovation for a Better Life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created.”
Comfortable & Elegant Design
LG paid special attention to the materials utilized in its newest flagship. The LG G4 is available in handcrafted, genuine full grain leather in six beautiful colors. The vegetable tanning process employed is an age-old tradition that requires skilled artisans to produce and dye the leather. The colors of the leather on the G4 are rich with warm tones that look authentic and change over time. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged Metallic Gray as well lustrous, ShinyGold.
The fashionable elegance of the LG G4 is a refreshing change from the uniformly flat, full metal designs that have become standard across the industry. The LG G4’s design is defined by the Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature. More than just a design accent, Slim Arc offers 20 percent better durability than a flat smartphone in face-down drops.
Great Visual Experience
LG designed the 16MP camera in the LG G4 to capture beautiful images, even under less than ideal lighting conditions. LG improved low-light performance even further with OIS 2.0, which doubles the performance of the improved OIS+ by expanding the range of image stabilization from one degree to two degrees on the X- and Y-axis and adding a third axis for the first time.
New for G4, Manual Mode allows experienced photographers the ability to exercise more artistic expression by letting them directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with no loss of details.
For selfies good enough to frame, LG included an industry-leading 8MP front-facing camera for sharp, detailed portraits and group shots. Gesture Interval Shot improves on the original Gesture Shot feature by taking four shots spaced two seconds apart. Triggering the shutter is as simple as opening and closing one’s hand twice in front of the camera.
Taking a quantum leap in display technology, the LG G4 is the first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers 20 percent greater color reproduction, 25 percent improvement in brightness and 50 percent greater contrast. It is the first Quad HD display to employ Advanced In-Cell Touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide better color reproduction and touch sensitivity.
Power and Performance
With G4, the higher quality display doesn’t come at the expense of battery life. The LG G4 is equipped with a high-capacity 3,000mAh removable battery. Combined with the benefits offered by the snappy yet energy-thrifty Qualcomm® Snapdragon™ 808 processor with X10 LTE, the LG G4 has no trouble getting through a full day of normal use. In fact, the LG G4 is estimated to last 20 percent longer than the G3, from the same capacity battery.
“LG and Qualcomm Technologies collaborated from the initial stage of the Snapdragon 808 introduction to expertly tune the technologies and make several of the LG G4’s unique features possible,” said Jacobs. “The resulting G4 smartphone is an ideal example of how the best optimized technologies come together to meet consumers’ needs.”
Human-Centric UX
The LG G4 is the first phone to utilize the new human-centric UX 4.0 that promises to be simpler and more intuitive to better understand and respond to the needs of each user. The improved UX eliminates unnecessary steps while providing more configuration options for advanced users.
Key Specifications:*
- Chipset: Qualcomm® Snapdragon™ 808 Processor with X10 LTE
- Display: 5.5-inch Quad HD IPS Quantum Display (2560 x 1440, 538ppi)
- Memory: 32GB eMMC ROM, 3GB LPDDR3 RAM / microSD slot
- Camera: Rear 16MP with F1.8 Aperture / OIS 2.0 / Front 8MP with F2.0 Aperture
- Battery: 3,000mAh (removable)
- Operating System: Android 5.1 Lollipop
- Size: 148.9 x 76.1 x 6.3 - 9.8mm
- Weight: 155g
- Network: 4G / LTE / HSPA+ 21 Mbps (3G)
- Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.1LE / NFC / USB 2.0
- Colors: [Ceramic]Metallic Gray / Ceramic White / Shiny Gold /
[Genuine Leather]Black / Brown / Red / Sky Blue / Beige / Yellow
- Other: Manual Mode / Gesture Interval Shot / Quick Shot
* Specifications may vary depending on the market.