Strategic partnership between CASIO and SOUQ.com results in opening of new online store in UAE and KSA

• CASIO aims to increase digital footprint in Middle East
• G-SHOCK and other CASIO watches now available on UAE & KSA top e-commerce website. 

CASIO opened its interactive, easy-to-navigate online store on the Amazon-acquired SOUQ.com, the leading online portal, after both parties formally sealed their landmark partnership in a high-profile ceremony held recently at Mövenpick Ibn Battuta Gate Hotel, Dubai

The agreement paved the way for customers in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) to conveniently purchase online various top-of-the-line models of shock-resistant G-SHOCK watches as well as other stellar CASIO timepieces and have the ordered premium items delivered right at their doorsteps. CASIO’s partnership with SOUQ.com signals the former’s bid to systematically expand its digital footprint in the UAE, KSA and the rest of the world.

Aiming to reach as many long-time patrons and new customers as possible, CASIO, known for its innovations and emphasis on research and development (R&D), also expects to witness new and higher traffic for its G-SHOCK brand store as a result of its strategic collaboration with SOUQ.com.

Koji Naka, Managing Director of CASIO Middle East, said: “This is an important step in our bid to grow our e-commerce presence across the region. By partnering with SOUQ.com, which has an excellent reputation of empowering retailers and sellers, we are in effect seeking to enhance the experience of our customers and reinforce our delivery capabilities for further client satisfaction. We are delighted to tie up with SOUQ.com in this endeavor as we look forward to delivering continued innovation and outstanding services to our customers wherever they may be.”

SOUQ.com also welcomed its new alliance with CASIO, saying the online store will serve as the fastest and most convenient digital point of sale to buy G-SHOCK and other CASIO watches and for payment to be made using a variety of cash and secure digital options.

“At SOUQ.com, we are committed to bringing the best global brands to our customers in the region. Having CASIO on board offers our customers yet another high-quality product paired with excellent services and we are thrilled to be teaming up with one of the world’s popular watch brands. CASIO’s wide range of watch selections led by its famous G-SHOCK will now be within easy reach of our customers in the region. CASIO’s selection will join over 9.4 million products across 31 categories available for customers to purchase. We work with thousands of suppliers and sellers to help sell their goods online and make the largest possible selection of products available to our customers,” Ronaldo Mouchawar, CEO & Co-Founder of SOUQ.com, concluded.

Check out the G-SHOCK online store on SOUQ.com: https://uae.souq.com/ae-en/casio-uae/p/