Beirut, Lebanon, 8 September, 2014
Radisson Blu Martinez Hotel Beirut today announced its participation in the Box Appeal, an annual charity initiative organised by the Radisson Blu and Park Inn by Radisson hotels. Now in its seventh edition, the month long campaign kicks off on September 15th across six countries in the Middle East.
The Box Appeal involves volunteers from the hotel in Beirut along with the Lebanese Food Bank and sponsored by Mie Dorée catering, Tannourine and our media partner Mix FM joining forces to fill boxes with a predetermined list of daily essential items of dry food. Volunteers from the hotel and the association will then distribute these boxes to the underprivileged.
“We started the Box Appeal last year and it was a success, therefore we decided to launch a second edition with a bigger target of boxes” said Kosta Kourotsidis, GM of Radisson Blu Martinez Hotel, Beirut. “Living and working in Lebanon involves more than just day to day operations at the hotel. With Radisson Blu Martinez hotel volunteers and partners in this year’s campaign and a pledge of 1000 boxes, responsibility to the community is proving to be ingrained into our thinking.”
Launched in 2008, the Box Appeal has collected 55,000 boxes for the Middle East’s less fortunate. This year’s campaign will include the participation of 15 hotels in Bahrain, Lebanon, Qatar, Egypt, Oman and the United Arab Emirates.
“With a pledge of 20,000 boxes, this year’s Box Appeal promises to be the biggest ever contribution in the history of the campaign,” said Mark Willis, area vice president, Middle East & Sub-Saharan Africa for The Rezidor Hotel Group. “This will very much be a collaborative effort that includes volunteers from within our hotels, as well as local companies, charities and associations. We look forward to engaging new people in this initiative and making a meaningful contribution to the communities we work in.”
Radisson Blu and Park Inn Hotels are managed by the Carlson Rezidor Hotel Group. Over the last five years, Carlson Rezidor has been consistently named as one of the World’s Most Ethical Companies.
For a full list of participating hotels, please visit www.facebook.com/theboxappeal
For information about Beirut’s Box Appeal shopping list, please visit www.facebook.com/RadissonBluMartinezHotel
For more information, please contact:
Radisson Blu Martinez - Beirut
Email: rosa.bouchaaya@radissonblu.com
Email: serena.abdelkarim@ketchum-raad.com
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The Carlson Rezidor portfolio includes more than 1,340 hotels in operation and under development with a footprint spanning over 105 countries and territories and a powerful set of global brands including Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. Carlson Rezidor plans to grow its portfolio to nearly 1,500 hotels in operation and under development by 2015. In most hotels, guests can benefit from Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor and its brands employ 88,000 people.
Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.
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