Pinar reinforces market leadership in GCC’s food industry

Most well-known labneh brand wins Product of the Year for the 2nd consecutive year 

Pinar Food and Beverage Group has further solidified its market leadership in the UAE and the rest of the GCC region after a recent industry report showed significant market share for its popular Pinar labneh brand in 2015. Recent figures from AC Nielsen 2015 retail audit report revealed that the product accounted for 37 per cent in the UAE, 52 per cent in Kuwait and 28 per cent in the Kingdom of Saudi Arabia in terms of value. The Group’s sustained leadership is a concrete result of its continuous drive to introduce innovative food products to the GCC market and achieve the highest level of customer satisfaction across the region. Pinar’s regional market share is forecasted to increase in light of the company’s aggressive expansion plan. The strategy is aimed at further widening the distribution of its food products throughout the GCC countries. Arda Cenk Tokbas, General Manager, HDF FZCo, Pinar’s regional office, said: “The regional food market, is rapidly rising simultaneous with its booming population. Pinar will capitalize on this growth by focusing in areas that will further solidify our leading industry position. We are looking at further broadening our operations and market presence as a demonstration of our commitment to contribute to the GCC’s further development. The move will also enable us to reach a wider number of households in the long term. Due to its strategic geographical location, the Emirates has become an important key point for our strategic expansion plan.” By early 2016, Pinar achieved another milestone after winning the Product of the Year award for the second consecutive year. The company garnered the highest votes from 3,600 GCC consumers surveyed by independent regional research company TNS. Like last year, a committee comprising industry experts selected Pinar as one of the finalists this year. It was eventually adjudged the winner in the labneh category after earning the highest consumer votes in the attractiveness, satisfaction, and innovation criterias. “The results of the TNS survey highly reflect our consumers’ trust and confidence in our brand. Additionally, it demonstrates our commitment to continuously provide excellent products to our target market. We extend our gratitude to our loyal consumers for their unwavering support. Inspired by their loyalty, rest assured that we will continue to live up to our mission and deliver on our commitment,” Tokbas added. Pinar Food & Beverage Group, a subsidiary of Yasar Holding, is a well-known food and beverage manufacturing company from Turkey. The Group established HDF FZCo, also a subsidiary of Yasar Holding, in Jebel Ali Free Zone in Dubai as its regional office. It was the first to introduce the Turkish labneh, long-shelf life labneh, flavored labneh, and products with innovative packaging such as portion- and family-sized buckets to the GCC market.