Over 100 Years of Expertise in Skincare Essentials - NIVEA Reminds Women Why a Daily Makeup Cleansing Routine Is the Secret to a Soft, Flawless Skin

NIVEA, the world’s No.1 skincare brand, is encouraging women throughout the Middle East to examine their makeup routine, and change bad habits into good ones. The reign of no-makeup makeup is officially over in this region, and following the latest makeup trends is becoming crucial to most women who want to achieve a perfect look. NIVEA reminds all women how important it is to prep the skin to attain a natural makeup look while at the same time preserve healthy skin.

Using a daily cleansing routine can be a tedious chore, however, it’s important for women to understand that adopting a regular skincare process prior and post makeup application, is an absolute must for maintaining healthy and flawless skin. Prepping the skin before makeup will provide women with a natural glow, and removing make-up before bedtime will fight clogged pores, blackheads, acne, and dark spots, and in both cases this will lead to beautiful and pure skin.

“We live in a particularly harsh environment, and the daily tolls of make-up, sun exposure, dry air and rushed schedules can leave many women with problem areas on their faces,” said Cynthia Otaki, NIVEA Brand Manager. “Whether it’s dry or oily skin, tight skin or breakouts, different products work in different ways to target specific areas of the face. Using the right product – and being consistent with your face care regimen – is the secret to a beautiful skin.”

NIVEA explains the right way to obtain radiant, natural, and healthy looking skin to help us enjoy our skincare routine while at the same time giving our skin the love and care it deserves.

Many women were taught as young girls that soap and water is the best solution, and while that may have been true decades ago, the experts at NIVEA have developed a number of products that can cleanse skin thoroughly while also gently caring for it.

NIVEA Cleanse & Face Care Wash gently and thoroughly cleanses the skin without the need to rub, while moisturizing & preventing it from drying out and thus preserving its natural moisture balance. As a result, the caring formula leaves the skin feeling refreshed, well moisturized, and ready for a flawless makeup application.

The perfect application of makeup is a reason to celebrate, but after that long tiring day, the removal of the makeup is just as important. And that’s not all, even if you only wear eye makeup, sleeping in it can cause eye irritation, as mascara and eyeliner can get rubbed off into your eyes.

“When removing make-up, the best thing to start with are the eyes,” added Otaki. “NIVEA offers a Double Effect Eye Make-Up Remover, which cleanses effectively and removes even waterproof mascara. A simple tip to cleanse thoroughly, apply some of the remover on a cotton pad, hold it over the skin over your closed eye for a few moments to dissolve the makeup and then gently wipe away from the inside out. This way, not only you will protect your eyelashes but also the sensitive skin around the eyes without leaving an oily residue while avoiding at the same time the risk of getting wrinkles.

“When it comes to the latest in face care technology, our Micellar Water 3 in 1 with dexpanthenol and grapeseed oil is a must-have product for every woman,” said Otaki. “With just one swipe women can cleanse, remove make-up and moisturize all at once.”

A key factor in face care is keeping a routine, as cleansing incorrectly can cause excessive drying, oily skin, or even breakouts. Experts recommend the following simple tips be part of any woman’s cleansing routine.

1. Clean your skin. 64 percent of women believe that makeup looks better when applied on clean and pure skin, and this is absolutely true.
2. Using a cotton pad or a facial wipe, women should massage their facial cleanser in circular movements along the face and neck.
3. Apply whatever products you use (toner, serum, eye cream, moisturizer) within a few minutes, while skin is still damp and pores are open.

 “The secret to beautiful makeup is clean, soft and cared-for skin,” said Cynthia Otaki. “The secret to healthy skin is maintaining a regular routine. There are many things we can do – and should do – to care for our skin so maintain a healthy, flawless appearance for years and years to come.”