LADURÉE DEBUTS NEW LOOK & MENU

 Last night, Ladurée, the French tearoom and patisserie, revealed its new decor and menu at its original Dubai Mall branch, which is soon to mark its 9^th birthday. Coinciding with a visit from global president David Holder, Ladurée hosted a special event with media and bloggers to showcase its modern new décor and locally-inspired savoury menu. Hoping to bring Ladurée to a new generation whilst also staying true to the brands values, the aim of the refurbishment was to transform the branch to offer customers a unique culinary experience that is like stepping into a modern Parisian tearoom. All the interior design was uplifted using its famous pastel shades of green and pink to bring a warm yet refined ambiance. To appeal to tourists and residents alike, Chef Romain has created a new breakfast and salad menu especially for the Dubai tearoom. Chef Romain also added new dishes based on customer feedback while incorporating the most recent trends to create a diverse new menu that features dishes from around the world, including Salmon Benedictine Eggs and a Salmon Poke Bowl. Commenting, David Holder, said, “At Ladurée, we are exceptionally proud of the success our original Dubai Mall branch has achieved in the last nine years. Our customers are always seeking something different and so we wanted to totally refresh this branch to offer a new and authentic Ladurée experience. This country has a special place in our hearts as we now have six branches in the UAE, having opened four in the last two years and we are always looking to expand into new locations.” In the UAE, Ladurée is operated by French Spirit Coffee Shop llc which is owned by Vital. Investment llc. Notes to Editors Dubai Mall Tea Rooms Address:  Fashion Avenue, First Floor, Dubai Mall Opening Times: Sunday – Wednesday 10:00am – 11:00pm, Thursday – Saturday 10:00am – 12:00am Telephone Number: +971(0)4 339 8520 For PR enquiries, please contact Tara Mallon at tmallon@hanovercomms.com About Ladurée Originally opened in 1862 as a French pastry shop, the story of Ladurée is steeped in culinary history, as it was Louis Ernest Ladurée’s wife, Jeanne Souchard, who later had the idea of mixing the styles of the Parisian café and pastry shop to create the first tearoom in the city. In this conservative time, the “salon de thé” had a definite advantage over all the cafés: women could gather and dine in complete freedom. Bringing the exquisite world of macarons to the Middle East, Ladurée, the French luxury tearoom and patisserie, opened in the Fashion Avenue Dubai Mall in 2010. Since then it has opened five more branches around the UAE, including The Beach JBR (2015), Mall of Emirates (2017) Yas Mall (2017), Abu Dhabi Mall (2018) and a second outlet in Dubai Mall’s new extension (2018). Today, with a refined menu serving delectable savoury and sweet dishes in addition to its fine pastries and world-famous macarons, each Ladurée has evolved to become a popular destination. Ladurée is a chosen spot for residents and tourists looking for the perfect balance of visual and gustatory pleasure. Each branch also includes a delicatessen, featuring gourmet gifts, hampers, fragrances, special trinkets and candles for customers to take home. In the UAE, Ladurée is operated by French Spirit Coffee Shop llc which is owned by Vital Investment llc.