Introducing the adidas Originals Veritas

Introducing the adidas Originals Veritas

Stripping sneaker design to its foundations, the brand with the 3-stripes presents a new mid-cut silhouette for Fall/Winter 2014 – the Veritas Mid.

The Veritas Mid model brings enduring elements of adidas Originals’ sporting history into a modern minimalist perspective. By deconstructing features of the Forum – an iconic basketball silhouette, and adding intuitive revisions, a brand new shoe is created – one that is effortless, precise and lighter than any model that has come before. The Veritas Mid’s versatile EVA midsole pays homage to the Forum’s original cupsole design, with a new FITFOAM® sockliner that offers an individualised fit with uncompromised comfort. Its streamlined silhouette is then subtly rounded off with a concealed lace system, contrast back straps and floating 3-stripes marks.

The result is a revolutionary new model that’s infinitely adaptable in both form and function – another testament to the power of adidas Originals style deconstructed to its core.

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Veritas Mid Statement Pack:

Marking the debut of the brand new Veritas Mid silhouette, adidas Originals presents the Statement Pack.

Offering two renditions of the basketball-inspired mid-cut model, the Veritas Mid Statement Pack takes the shoe’s versatile silhouette in two bold directions. The first iteration features a double-white woven upper with a tonal EVA outsole, while the second uses photo-printed nylon satin with a futuristic translucent outsole. Both models are then finished with subtle snakeskin accents on the tongue and back-strap and floating 3-stripes marks, demonstrating the versatility of a shoe that strips Originals’ foundations back to their purest form

For further information  contact: Email: elyse.chaccour@adidas.com

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