ENGINEERED BY IWC – DESIGNED BY CHILDREN

INGENIEUR AUTOMATIC EDITION “LAUREUS SPORT FOR GOOD FOUNDATION”   At the Laureus World Sports Awards in Shanghai, IWC Schaffhausen presented the limited special edition watch Ingenieur Automatic Edition “Laureus Sport for Good Foundation”, with the characteristic Laureus blue on the dial. As part of the company’s long-term commitment to the Laureus Sport for Good Foundation, the sports timepiece maintains one of the Swiss watchmaker’s grand traditions: part of the proceeds from sales will go to help children in crisis-hit areas of the world. The engraving on the back of the watch reproduces the drawing by a girl from Uganda, who won the IWC children’s drawing competition. Cooperation with Laureus is one of many social and ecological commitments that IWC Schaffhausen actively promotes, and one that is based on a partnership of shared values. As the world’s best sportsmen and women gathered together at the Laureus World Sports Awards in Shanghai, the event also saw the unveiling of a sports timepiece from Swiss watch manufacturer, IWC Schaffhausen. The Ingenieur Automatic Edition “Laureus Sport for Good Foundation” (Ref. IW323909) is the ninth in a series of special editions that IWC traditionally releases to support the work of the Laureus foundation. Joining Goris Verburg, Managing Director IWC Schaffhausen North East Asia, and Edwin Moses, Chairman of the Laureus World Sports Academy, was Chinese artistic gymnast, multiple Olympic gold medal winner and world champion, Li Xiaopeng. Together, they presented a limited classic timepiece to the press, whose dial in the characteristic Laureus blue is an indication that its mission goes far beyond merely displaying the time. Part of the proceeds from sales goes to aiding the work of the Laureus Sport for Good Foundation, whose sports-related social projects are designed to have a positive influence on the lives of disadvantaged children around the world. LI XIAOPENG SUPPORTS LAUREUS Recently named as a new ambassador for the Laureus Sport for Good Foundation, Li Xiaopeng showed great respect for its valuable work. “The Foundation has an enormous influence on the lives of many disadvantaged children,” stressed Li Xiaopeng. “Children exposed to dire circumstances, whether in the middle of a big city or wartorn region, need something to hold on to. Laureus projects give them a cause for optimism and encourage team spirit,blue dial, is the engraving on the case back. The motif for this year’s engraving is based on the winning entry submitted for the 2014 drawing competition organized by IWC within all the Laureus Sport for Good Foundation projects worldwide. The subject, “Time to celebrate”, encouraged many children and young people from all over the world to submit entries. The jury selected the drawing by 13-year-old Nakayenga Zahara from Nakulabye in Uganda. Her picture shows a group of happy cheerleaders with pompoms, celebrating a goal. SPORT AS A PREVENTIVE MEASURE Nakayenga Zahara grew up in the poor district of Nakulabye, close to the Ugandan capital of Kampala. HIV/AIDS is widespread here, sanitary facilities are few and far between, and good news is a rare commodity. Precisely for this reason, the Community Based AIDS Programme (COBAP) settled here to offer healthcare, rehabilitation and protection to people afflicted by HIV/AIDS. Many of those infected are children and young people, who thanks to financing from the Laureus Sport for Good Foundation now have access to sporting disciplines such as athletics, boxing, table tennis, volleyball and cycling. At one time, it was difficult to motivate the inhabitants of the slums to attend events providing information about health services. Sport has proven to be an effective means of establishing contact with the people and making them aware of issues as basic as these. COBAP employees organize sports events and use the half-time breaks to provide people with information. The results are encouraging: the rate of HIV infection has slowed, and drug abuse among young people is steadily declining.   IWC SCHAFFHAUSEN With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, mcombining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.