To mark the Holy Month of Ramadan, Cartier launches a short poetic film that celebrates the values of togetherness, generosity and sharing. During this spiritual time of year when the sense of community and coming together with loved ones is cherished, the film reiterates the Maison’s core belief that TOGETHERNESS IS A JEWEL.
The film features Friends of the Maison Fatima Al-Banawi, Abdulla Al Kaabi, Ramla Ali and Moath Alofi, who individually walk through magical desert landscapes before coming together to celebrate, in harmony. From self-reflection and retreat, to a time of gathering and ‘welcoming those we missed’, the film embodies the spirit of the Holy Month, ending with a celebration, a moment where the community comes together ‘like stars around a crescent moon.’ With her captivating voice, Fatima Al-Banawi recites the poem she wrote as a special tribute for the occasion, imbued with the soulful essence of the Holy Month.
Commenting on this occasion, Sophie Doireau, Chief Executive Officer of Cartier for the Middle East, India and Africa, said: “As Fatima Al-Banawi says so beautifully, this is an important and precious time to come together, to celebrate and to share treasured moments with loved ones. Her poem, brought to life by our Friends of the Maison, serves as a reminder that we are better together, working as one, towards a shared commitment to communities.”