Food & Beverage

Al ISLAMI Foods an Effective Member of International Poultry Council

Al Islami Foods, a leading Halal food company in the Middle East region, has been named as the newest Associate Member of the International Poultry Council (IPC), the only poultry association recognized by the international organizations that have a direct impact on the poultry industry worldwide. The announcement was made during the recently concluded First Semester Conference of the IPC, which was held at the Intercontinental Hotel in Abu Dhabi.

Winner of 2014 UAE Latte Art Championship to compete at the World Latte Art Championship in Sweden

Frederick Bejo, Barista Trainer at Specialty Batch LLC, Dubai-based coffee roasters, cafe equipment suppliers, and coffee educators, will complete against 50 coffee professionals on the world stage, representing UAE at the ‘World Latte Art Championship’ set to take place from June 16 to 18, 2015 at the Swedish Exhibition and Conference Center in Gothenburg, Sweden during World of Coffee 2015.   Bejo won the sought after titl

Pepsi embarks with winner of Arab Idol Season3 Hazem Sherif on his musical journey with his first music video

Pepsi has a rich DNA of inspiring fans to connect with pop culture and entertainment in unparalleled ways, and Pepsi is also committed in contributing to the music industry by supporting and empowering emerging talents of the region. With this mission Pepsi offered the opportunity to Hazem Sherif, the winner of Arab Idol, the support via the production of his first music video.

BURGER KING® Lebanon expands dessert menu with premium smoothies and Sundae Pie

King Food S.A.L., the BURGER KING® brand franchisee in Lebanon, has expanded its dessert offerings with a delicious addition of traditional smoothies and Sundae pies to go along with their pre-existing line-up of tasty menu items.

Hussain Al Jassmi announced as ambassador of the #PepsiChallenge in the Middle East

As part of the 2015 Pepsi® Challenge™ global movement designed to galvanize consumers around the world to live life to the fullest, Emirati singer Hussain Al Jassmi has partnered with PepsiCo’s iconic brand, Pepsi, to become the region’s ambassador for the #PepsiChallenge, bringing music and life to consumers across the Middle East.

Spot And Celebrate The Acts Of Originality That Put The Extra In Ordinary With 7UP

An integrated campaign with a mission to celebrate and unite everyday people and ideas around the region, who share unmistakable authenticity and originality.

Our region is rich with undiscovered original talents, refreshing ideas, unique skills and distinctive places that are worthy of recognition, yet go rather unnoticed.