Pinar reinforces market leadership in GCC’s food industry
Most well-known labneh brand wins Product of the Year for the 2nd consecutive year
Most well-known labneh brand wins Product of the Year for the 2nd consecutive year
Pepsi has a rich DNA of inspiring fans to connect with pop culture and entertainment in unparalleled ways, and Pepsi is also committed in contributing to the music industry by supporting and empowering emerging talents of the region. With this mission Pepsi offered the opportunity to Hazem Sherif, the winner of Arab Idol, the support via the production of his first music video.
King Food S.A.L., the BURGER KING® brand franchisee in Lebanon, has expanded its dessert offerings with a delicious addition of traditional smoothies and Sundae pies to go along with their pre-existing line-up of tasty menu items.
As part of the 2015 Pepsi® Challenge™ global movement designed to galvanize consumers around the world to live life to the fullest, Emirati singer Hussain Al Jassmi has partnered with PepsiCo’s iconic brand, Pepsi, to become the region’s ambassador for the #PepsiChallenge, bringing music and life to consumers across the Middle East.
An exceptional Grand Cru treasure is revealed
An integrated campaign with a mission to celebrate and unite everyday people and ideas around the region, who share unmistakable authenticity and originality.
Our region is rich with undiscovered original talents, refreshing ideas, unique skills and distinctive places that are worthy of recognition, yet go rather unnoticed.