FOLLOW THE LAND ROVER BRICK ROAD: ALL-NEW DISCOVERY MAKES DEBUT ON GIANT LEGO TOWER BRIDGE

#Discovery

• All-New Land Rover Discovery shows its unrivalled capability on Guinness World Record-breaking LEGO structure
• Show-stopping reveal features Land Rover customers Bear Grylls, Sir Ben Ainslie and Zara Phillips MBE
• Full-size seven-seat versatility demonstrated by Sir Ben Ainslie and Land Rover BAR sailing team, the British challenger for the 35^th America’s Cup
• London’s Tower Bridge made from 5,805,846 LEGO bricks, beating previous record by 470,646 pieces
• For full details on the New Land Rover Discovery visit media.landrover.com

Land Rover has revealed the All-New Discovery seven-seat SUV by breaking a Guinness World Record for the largest LEGO structure ever built.

Long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips took part in the dynamic live reveal of Land Rover’s most versatile model around a 13-metre high LEGO version of London’s Tower Bridge.

The All-New Discovery embodies Land Rover’s drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure. It is highly desirable with unrivalled capability and technology like no other.

Gerry McGovern, Land Rover’s Chief Design Officer, said: “All-New Discovery redefines the large SUV. Land Rover’s design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV.”

Everyday ingenuity has been at the heart of the Discovery for the last 27 years, with more than 1.2 million customers to date. The All-New Discovery is for the digital age.  Ingenious technology keeps your family safe, connected and confident on all surfaces, all terrains and in all weathers to ensure your destination is reached.

The fifth-generation model benefits from Land Rover’s strong, safe and light full-size SUV architecture, delivering comfort and adaptability like no other.

The reveal set was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 200 miles, or from Tower Bridge in London to Paris.

Led by the UK’s only LEGO Certified Professional, Duncan Titmarsh, it took five months for expert LEGO Master Builders in the UK to construct the incredible Tower Bridge structure. It was erected in the grounds of Packington Hall, Warwickshire, UK – close to Land Rover’s Solihull plant, where All-New Discovery will be produced.

As part of the dramatic reveal sequence, British adventurer Bear Grylls appeared in typically exciting fashion by abseiling from the top of the huge Tower Bridge installation, through the open drawbridge and onto the stage beside the All-New Discovery.

The finale was Land Rover BAR Team Principal Sir Ben Ainslie driving his sailing team through 900mm-deep water under the bridge – demonstrating the unrivalled capability and versatility of Land Rover’s new SUV. Sir Ben towed a LEGO replica of the Land Rover BAR boat, a 186,500-brick meticulous model of the boat that will challenge for next year’s America’s Cup.

The model of Tower Bridge was flanked by two LEGO ‘Discovery Zones’ celebrating 27 years of Land Rover Discovery heritage. An Equestrian Zone, hosted by accomplished rider Zara Phillips, featured a typically British picnic scene made entirely from LEGO bricks. The Bear Grylls Adventure Zone included a LEGO fire and boulders to represent a scene from a typical mountain exploration.

All-New Discovery represents the next step in Land Rover’s journey of transformation from cogs to code and is designed, engineered and manufactured with the help of some of the 1,300 talented young engineers currently on the company’s leading training programmes. Jaguar Land Rover is one of UK's leading recruiter of graduates and apprentices: 3,000 have joined in the past six years and 400 new recruits have just started on the 2016 intake.

Bear Grylls said: “I have developed a powerful bond with Land Rover vehicles over the years and to me they embody that spirit of adventure coupled with a rugged reliability that also serves the needs of a young family. The Land Rover Discovery is invaluable on expeditions, whether filming in deserts, jungles or mountains, yet it’s still the perfect vehicle for the family's everyday use. It's a proud moment to be here with Land Rover revealing the All-New Discovery to the world.”

Emma Owen, LEGO UK and Ireland Spokeswoman, said: “We are thrilled that Jaguar Land Rover has used LEGO bricks to add some Guinness World Record-breaking creativity to the launch of the latest Discovery. This is an epic, outstanding build that absolutely captures the imagination in a way we haven't seen before.  With LEGO bricks and some imagination you really can build anything!”

For full details on the New Land Rover Discovery visit www.media.landrover.com

LAND ROVER REVEALS ALL-NEW DISCOVERY

All-New Discovery is highly desirable with unrivalled capability and technology like no other. It has been designed from the outset to enable Land Rover customers to live the lifestyle they aspire to. The result is the best family SUV in the world.

• The All-New Land Rover Discovery is a full-sized, three-row, seven-seat SUV with unbeatable capability and versatility
• It embodies Land Rover’s drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure

The Seven Wonders of Discovery:

Seven principles describe the essence of Discovery and have guided its creation:

1. The Magnificent Seven: every seat is the best seat in the house

• Flexible interior provides seven full-sized adult seats,

2. A much loved member of the family: keeping you safe for the last 26 years

• Semi-autonomous safety technology provides the family peace of mind
• Premium interior combines leading design with durable, high-quality materials and space for the whole family

3. King of the hill: unstoppable on all surfaces, all terrains and in all weathers

• Land Rover’s full-sized SUV architecture delivers world-beating all-terrain capability
• Lightweight aluminium construction saves 480kg,
• Towing king: best-in-class 3,500kg towing capacity** and semi-autonomous Advanced Tow Assist take the stress out of difficult reversing manoeuvres

4. British creativity: designed with charm & sophistication loved by the world

• Design retains key Discovery family cues, adding optimised proportions and sophisticated surfaces

5. Storage addiction: discover the space for everything

• Up to 2,500-litres of luggage space and clever storage for 21st century family essentials

6. Connects every generation: Ingenious features that make life easier

• Digital Discovery equipped with up to nine USB ports, and six 12-volt charging points

7. After the roads end: reaching threatened habitats and vulnerable people

• All-New Discovery will continue Land Rover’s work in humanitarian aid and conservation projects around the world