Beirut, November,2014: After having the opportunity to be a part of the “Art of C” social initiative, five local NGOs operating in different fields, gathered at the Mall to receive grants from City Centre Beirut, the one stop destination for fashion and entertainment. The groundbreaking initiative that combined art and the community entailed the selection of five Lebanese artists who work on various forms of art, to create beautiful pieces out of the Mall’s trademark “C”.
The five exceptional Lebanese artists brought forth their talents and gave their all in order to support five different NGOs; Dispatch Beirut for Kunhadi, Sandra Bakhamian for Tamanna, Alfred Badr for MARCH, Rami Mouallem for Donner Sang Compter, and Hady Beydoun for Children’s Cancer Center of Lebanon.
The artists and NGOs gathered at the Mall and headed to where the C structures were placed, giving everyone the opportunity to see all of the works of arts displayed, before receiving their $1,000 donation. The exhibited C structures also gave visitors the chance to see and vote for their favorite piece of art on the Facebook voting application, as an additional $2,000 was pronounced to be given to the NGO with the most votes.
The 31st of October marked the ending of the voting application, and Rami Mouallem was announced to be the winner. $2,000 was given to the NGO of his choice, Donner Sang Compter.
Sleiman Mallat, Senior Mall Manager at City Centre Beirut said: “The most beautiful aspect of this initiative is its success in reaching out to the community through art. The five artists with their diverse talents have proven their willingness to serve their community, in addition to the voters who ultimately helped their community by voting.” He continued: “This initiative that has joined art, beauty and creativity for a good cause, will definitely not be the last for City Centre Beirut, as we always look forward to creating great moments for everyone every day.”
About Majid Al Futtaim http://www.majidalfuttaim.com/en/page/holding
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure, and to create great moments for everyone, every day. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 12 international markets, employing over 26,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 17 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. This includes Mall of the Emirates, City Centre malls, and also 4 community malls which are in joint venture with the Government of Sharjah. It holds exclusive rights to the Carrefour franchise in 19 markets across MENA and Central Asia, operating a portfolio of over 50 hypermarkets and over 60 supermarkets in 14 countries.
Majid Al Futtaim operates 109 VOX Cinemas screens and 16 Magic Planets across the region in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai among others. Majid Al Futtaim is parent to the consumer finance company issuing 'Najm' credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, Juicy Couture and Halston Heritage and a healthcare business. In addition, it also has a joint venture operation with Dalkia and has recently expanded into food & beverage in partnership with Gourmet Gulf.
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