An iconic partnership took place recently as beauty giant L’Oréal Group acquired the colorful and trendy American nail polish company, Essie.
Essie Weingarten, the woman behind the brand, started with a passion for nails and colors since the age of three when she used to go get her manicure done with her mother as a special treat. Starting out with 12 shades in 1981, that quickly became a hit in Vegas; the famous Essie now has an unparalleled array of hues and unforgettable whimsical names with its 240 shades. It truly is color with personality. The award-winning nail polish brand is also known for the highest quality with its long-lasting, chip-resistant formula, available in over 250,000 salons, spas and beauty destinations, in 100 countries. Essie has strong standards and an emotional connection with women all over the world. “Color is a girl’s best friend.”
Continuously diversifying, Essie arrives in 4 seasonal collections, Spring, Summer, Fall, Winter, and 6 specialty collections, Encrusted, Luxeffects, Bridal, Resort, Neon and Breast cancer. The iconic squared bottle allows you to use the polish to the very last drop thanks to its rounded interior; a custom-made brush ensures that the application of polish is precise and professional. Adored by celebrities, fashion and beauty editors alike, Essie’s original breathable polish has perfected the chip resistant formula while providing nails with a high-shine finish. Essie’s nail care range is tailored for different nail types, including normal, aging, splitting and hard to grow nails. Offering nourishing base coats and shiny fast drying top ones. “Flawless beautiful nails starts with care.”
Go get an Essie manicure and pedicure now in your nearest salon!
For further information, please contact:
CPD-ACD-PPD-CORPORATE
L’Oreal Middle East
Email: Reem.BISHR@loreal.com
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