Casio unveils new G-Shock x Stash limited-edition watch at the new Concepts store in Dubai

Casio’s shop-in-shop at Concepts Dubai is multinational firm’s third outlet within Concepts stores worldwide

Casio has officially inaugurated its posh shop-in-shop at Concepts store in The City Walk Dubai in a grand fashion and with style with the simultaneous launching of its G-Shock x Stash limited-edition watch. The newly opened G-Shock outlet in Concepts store in Dubai is Casio’s third globally, with the first two being located in the United States.

The new GA-100ST-2A watch, which features original splash pattern and unique spray can packaging, is the result of collaboration between Casio and legendary New York street artist Stash, who is now widely regarded as an innovator in the world of urban design.  Stash’s fascination with the urban environment is evident in his perfectly executed photographic work, which features a combination of city motifs alongside the latest lighting and printing techniques.

The exclusively designed timepiece boasts of a black-on-black print of aerosol caps on the band and case, over which a blue splash pattern was applied.  Featuring Stash’s unique logo, the GA-100 model is equipped with the shock and magnetic resistant and 200M water resistant structure that G-Shock is renowned for.

The one-of-a-kind watch also has an auto LED light; world time (48 cities + UTC); five daily alarms with one snooze; 1/1000-second stopwatch; a speed indicator; countdown timer; and 12/24 hour formats — all in a 51.2mm case.

Koji Naka, Managing Director of Casio Middle East FZE, said: “We are excited to welcome all our patrons from the region to our newly opened shop in Concepts Dubai. This is another milestone in our efforts to enhance customer experience by creating a space that will appeal to the taste of our clientele. Additionally, we took the opportunity to officially unveil G-Shock x Stash limited-edition watch in collaboration with renowned street artist Stash. Our partnership has led to creation of this stylish timepiece that reflects our commitment to the highest standards of excellence and quality.”

Stash, an avid G-Shock fan since the late 1980s, said: “G-Shock has a strong following all over the world because of its unique style and ruggedness. Starting its operations in the early 1980s, Casio has been known for its history and legacy that has always resonated deeply with me. It is a privilege to breathe new life into the signature G-Shock line. I take great pride in this new limited-edition piece.”