Byblos Bank’s Asra3App named innovation of the month by EFMA

Byblos Bank’s business-to-business mobile application Asra3App was chosen by the European Financial Management Association (EFMA), which tracks and highlights innovation in retail financial services around the world, as the innovation of the month of May 2015. Conceived by Byblos Bank and FOO, Asra3App is a first-of-its-kind mobile application in Lebanon. It enables car dealers to simulate with ease and speed loan applications, submit and channel requests to Byblos Bank’s Consumer Loans Unit, and receive approvals within a few hours. Asra3App will now automatically go forward to compete for the 2015 EFMA Innovation Awards. As a monthly winner, Byblos Bank will also be invited by EFMA to speak on this subject at a conference. Asra3App is one of Byblos Bank’s mobile applications, which include AkramApp an application created for cardholders enrolled in the Bank’s loyalty program “Akram Program”, and the Mobile Banking application, which gives clients full control over their accounts.