BURGER KING® Lebanon introduces the “King Of The Roads”

A mobile full-menu truck grilling in all Lebanese territories

King Food S.A.L., the Burger King® brand franchisee in Lebanon, revealed the “King Of The Roads”, the mobile full menu truck that identifies a Burger King Branch in every location in Lebanon. The thrilling event took place on the roof top of Kallassi Group premises, Dbaye, on the 21^st of April, 2016.

Invitees, including media representatives, stakeholders, staff and more, were received on the soothing voice of Ralph and the band, and expressed their enthusiasm after witnessing the reveal of Burger King®’s full-menu truck. The “King Of The Roads” is one of its kind in Lebanon, mobile restaurant that delivers all Burger King®’s menu and offers its delicious sandwiches with utmost quality, anywhere on the Lebanese soil. After the reveal ceremony, a draw was performed and the winners designated charitable institutions of their choices where Burger King® pledged to dispatch its truck to deliver its whole-menu for free, at the establishment’s premises.

Commenting on the occasion, Mr. Marc Kallassi, General Manager at King Food S.A.L., expressed his excitement, saying, “The uniqueness of the truck concentrates in the mobility of its full menu service across the nation,” adding, “Burger King® has always been keen to deliver comfort and satisfaction for our customers, and will definitely keep pushing the standards to provide our guests with new and exciting ideas which they expect from Burger King®”.

The truck will attend summer and beach events, concerts, musical and cultural evenings and many joyful gatherings. Consequently, the franchise fans will no more be deprived from the fully flavored sandwiches of Burger King on their special events. Trailing the hashtag #FollowTheKing will update the customers about the location of the truck and its course calendar.