ASDA’A Burson-Marsteller Arab Youth Survey wins In2 SABRE EMEA Award for ‘Thought Leadership in PR’

• Agency’s work for Ford’s ‘Warriors in Pink’ breast cancer awareness campaign also recognised by the world’s leading PR awards programme

ASDA’A Burson-Marsteller, the leading public relations agency in the Middle East and North Africa, has been awarded the In2 SABRE EMEA Award for Thought Leadership in PR for its work on the Seventh Annual ASDA’A Burson-Marsteller Arab Youth Survey 2015. The agency was recognised at an awards ceremony in Berlin recently.

The SABRE Awards by The Holmes Report are the world’s biggest PR industry accolades.  The In2 SABREs recognise excellence in various categories of innovation and insight—with an emphasis on content creation—as well as PR agency management and marketing.

“Our thought leadership platform, the Arab Youth Survey, has been recognised as a pioneering initiative for the PR industry across Europe, the Middle East, and Africa” said Sunil John, founder and CEO of ASDA’A Burson-Marsteller. “The Survey has earned a reputation as a unique piece of work that adds a new dimension to the dialogue in and about the Middle East, providing a valuable insight for policymakers, businesses and civil society.  It is rewarding to see our hard work and investment in this major initiative recognised at the highest level by our peers in the PR industry.”

ASDA’A Burson-Marsteller also received a Certificate of Excellence in the Social Media – Collective category for its Warriors in Pink campaign for Ford Middle East. Warriors in Pink aims to support and maintain a long-term breast cancer awareness and early detection programme across the Middle East. The October 2015 campaign saw breast cancer survivors from the region becoming Models of Courage by taking part in an event to showcase the fundraising 2015 Warriors in Pink apparel and accessories range, inspiring other patients in their battles, and encouraging the region’s women to get regular check-ups.

For the 2015 survey, which the 2016 SABRE EMEA Awards recognised, international polling firm Penn Schoen Berland (PSB) conducted 3,500 face-to-face interviews with exclusively Arab national men and women aged 18-24 in the six Gulf Cooperation Council (GCC) countries of the UAE, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain; as well as Iraq, Egypt, Jordan, Lebanon, Libya, Palestine, Tunisia, Morocco, Algeria and Yemen. The interviews were conducted from January 20 to February 12, 2015.

In-depth results from the 8th and most recent Annual ASDA’A Burson-Marsteller Arab Youth Survey, including survey highlights and a White Paper in Arabic and English, are available at www.arabyouthsurvey.com. The White Paper from the SABRE Award-winning 2015 Survey can also be downloaded from the website.