ADIDAS ORIGINALS FW14 ZX FLUX WOMEN’S PRINT PACK

Daring to say the least, the Women’s Print Pack is full of intense, photo-real colour; the digitally printed upper of the ZX Flux is vividly captured on satin. Leopard print is always a favourite, and is offered with bold red accents on the 3-Stripes mark and tongue label, while a contemporary rush of watercolour print is anchored with black 3-Stripes and heel cage and a white tooling. Minimal, smooth lines against gutsy prints, the ZX Women’s Print Pack is full of delightful contradictions. 

For SS14, adidas Originals introduced the reincarnation of an icon in the form of the ZX Flux. Born from ZX 8000 running heritage, the shoe is informed by its predecessor’s larger-than-life attitude, built on the Torsion tooling and retaining the much-loved heel cage.

With its minimal upper construction and fast toe-down shape, what the ZX Flux brings is a stripped back silhouette that offers a blank canvas for versatile treatments, both graphically and materially. From clean tonal mesh and weave executions to photo-real digital prints and archival colourway tributes, ZX Flux captures the attention of everyone with an imagination. 

Over the course of FW14, the infinite possibilities of the ZX Flux are continually pushed in new and unexpected directions. Fashion-forward crowds will be drawn to tonal packs that experiment with texture such as neoprene and GORETEX®; bolder consumers enticed by the printed and woven patterns; while altered outsoles and tribute colourways will impress old and new sneakerheads alike. 

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